Privacy Policy


This Privacy Policy forms part of the Terms and Conditions, which govern your use of our website (“Site”).  We strongly encourage you to review the Terms and Conditions (website link) in addition to this Privacy Policy.  By using this Site or any of the Company’s services, you consent to the collection and use of your personal information as described herein, as well as the conditions set forth in the Terms and Conditions.

This Privacy Policy explains:

  • the types of information that we collect through the Site
  • how we use and protect the collected information
  • the types of information we may share with others and under what circumstances
  • the choices you have regarding our collection, use, and sharing practices
  • details regarding our use of third party cookies and other tracking technologies
I.   Whose Personal Data Do We Collect?


The company collects personal data from you and others to use for legitimate business interests.  Categories of parties from whom the company collects personal information may include:

  • Individuals who visit our Site to browse, shop for products, request information, conduct transactions, purchase products, or perform any other functions available on the Site.
  • Clients, vendors, employees, representatives and/or agents of our clients, service providers, and other suppliers with whom we have a business relationship.

II.   Your Right To Notice Of The Data That Is Collected About You

Before personal data is collected about you, you may have a right to know that data is to be collected by us and other parties.  You also have the right to know what types of data are collected.  You also have the right to know how the data is collected. 

a.  Data Provided To Us By You

    The Company collects and maintains information that you may enter into the Site.  This data may include, but is not limited to, your name, payment information, shipping address, billing address, telephone number, and email address.  Other data that you may provide includes demographic data about you or your pet.  For example, you might input a picture of you or your pet, a name of your pet, age of you or your pet, your education level, occupation, or other similar data. 

    You may enter data about yourself when you register for an account on the Site or make a purchase on the Site.  You may provide data to us when requesting information, asking questions, or entering information necessary to sign up for promotions, newsletters, surveys, sweepstakes, or other opportunities to participate with the Site or the company.  You may provide data when you enter product reviews, post comments on our social media outlets, or otherwise interact with the company. 

    If provided by you for any reason, such as for authentication purposes, we may collect your Social Security number, Driver’s License number, or other personally identifying information. 

    b.  Data That The Company Automatically Collects

    The Company uses cookies and other technology to automatically collect data about you when you visit the Site or view our advertisements.  Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information.  The data might include, but is not limited to, the type of device you are using, the type of browser you are using, operating system information, device IP address, device information, carrier information, and geo-location. 

    We use IP addresses to calculate usage levels, diagnose server problems, administer the Site, and perform other services that improve the user experience on the Site.  Using the IP addresses and other means, the company may automatically collect data about your visit, such as the date, time, length of stay, and the pages accessed and other actions you take on the Site.

    You can set your browser not to accept cookies.  The Site provides you the option not to use cookies on the Site.  In certain cases, some of the features of the Site will not function as a result of denying certain cookies. 

    c.  Information Collected From Other Sources.

    We receive information about you from other sources to help us correct or supplement our records, improve the quality of our products and services to you, and prevent or detect fraud.  Such sources may include information collected from payment processors, shipping carriers, third party marketers, or others.  We may use this information consistent with this Privacy Policy.

    If you log on to our Site through a Social Media Service, you give us permission to access, store, and use any information that you permit the applicable Social Media Service to share with us in accordance with your privacy settings with the Social Media Service.  We are not responsible or liable for the privacy practices or content of the Social Media Service.

    Third party software, marketing, and advertising services may use cookies and similar technologies to collect and analyze information about use of the Site, report on activities and trends, log advertisements clicked, and provide additional services related to website activity and internet usage for the purposes of market research and website design in accordance with user needs. 

    III.   Your Right to Know How We Use This Information

      When your personal data is collected, you have the right to know what we do with the data, and what third parties may do with the data.  You also have the right to know how it is stored and protected. 

      a.  Usage Of Your Information By Us

        We collect and maintain personal information only for legitimate business interests, with your informed consent, or as otherwise required by law.  Any of this data can be removed at your request, unless we have a legitimate business need to retain it or retention is required by law.

        In most cases, we will use the collected information as follows:

        • To communicate with you, including responding to inquiries from you.
        • To process your registration for accounts or transactions.
        • To inform you of our products and upcoming sales events that may be of interest to you.
        • To provide and administer our products and services, including establishing account profiles for you in our system or hosting and storing data for you, in accordance with our contractual arrangements with you.
        • For internal business operations.
        • To conduct a survey, promotions, or other marketing activities.

        If you choose to give us your telephone number and/or e-mail address, we may, from time to time, communicate with you through those means.  This communication may include sending you automated email messages or text messages regarding our products. 

        Text Marketing and notifications:
        By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 20 a month. You acknowledge that consent is not a condition for any purchase.
        If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.
        For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.

        b.  Usage Of Your Information By Others

          Data collected as described above is treated as strictly confidential.  The company does not rent, sell, barter, disclose, distribute, or share personal information about you with third parties except as set forth in this Privacy Policy and then, only with your informed consent, for legitimate business purposes, as required by law, or in response to a government investigation.  We do not sell, rent, or otherwise share your personal information with third parties for that third party’s direct marketing purposes.

          Third party service providers may use the data for various authorized purposes, which may include:

          • For our own marketing purposes, such as engaging a third party vendor to distribute newsletters, promotion notices, surveys, offers, or other information about the company.
          • To help the company to better understand customer behaviors, ordering patterns, complaints, create promotions, or any other aspects of Site usage so that the company can better serve you.
          • For our third party service providers to perform business functions and services on our behalf, such as administrating our Site services and obtaining marketing data.
          • For our third party service providers to conduct transactions, including forwarding financial data to appropriate financial institutions to complete a purchase or other transaction.
          • For purposes of a reorganization, merger, sale, lease, joint venture, assignment, transfer, change of control, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
          • To share some or all of your personal information with our affiliated companies, in which case we will require our affiliates to honor this Privacy Policy.

          We only provide these third parties with the minimum amount of personal data necessary to provide the services on our behalf.  These third parties are bound by confidentiality agreements and are not permitted to use your personal information except for the limited purpose of completing the requested service or transaction.

          We may also disclose your personal information as necessary to comply with applicable laws, for the service of legal process or  other legal proceedings, or if we reasonably believe that such action is necessary to: (a) protect the company’s rights or property, (b) investigate, prevent, or take action on illegal activities, potential fraud, or violations of the company’s Terms and Conditions for this Site, or (c) protect the personal safety of other Site users or the public. 

          EU Residents.  If you reside in the EU, when we communicate with you or you visit the Site, unless otherwise indicated, we are not offering products or services to you for sale.  All communications are directed to sales and marketing efforts in the United States.

          c.  Where We Store Your Information

            We process and store your personal information solely in the United States.  Our Site is operated and offered solely within the United States and is not intended to subject the company to the laws or jurisdiction of any state, country, or territory other than that of the United States.

            One or more of the third party service providers may store or process this data in a country other than the United States.  When we send your information to a company outside of the United States, we take steps to protect your information, and we try to only send your information to countries that have strong data protection laws.  If you would like more information about where your information might be sent, please contact us.

            d.  How We Protect Your Information

              The company is fully committed to protecting the personal information you share with us, both online and offline.  Specifically, we aim to prevent unauthorized access to your personal data, to maintain data accuracy, and to ensure the correct use of information.  We take commercially reasonable technical, organizational, and administrative precautions to prevent the loss, misuse, or alteration of your personal information.  For example, all electronic information is stored on secured servers, and hard-copy personal information is stored in physically-secured locations.  To secure your data, we may take precautions such as physical access controls, password-protection, 2-factor identification for remote access, encryption, firewalls, and anonymization or pseudonymization of data.  Deletion of data includes shredding, physical destruction of media, and use of data wiping technology.

              Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure.  If you have reason to believe that your interaction with us is not secure, please immediately notify us in accordance with the “Contact Us” section below (refer to section VII below).

              IV.   Your Right To Access And Control Over Your Information

              After your data is collected, you may have a right to access the data that the company has collected, have that data deleted, and opt out of having your data collected. 

              a.  Right To Access Information

                You may have the right to request access to the data collected about you and information regarding the source of that information, the purposes for which we collect it, and the third parties and service providers with whom we share it.  You may submit such a request as described below.  To protect our customers’ personal data, we are required to verify your identity before we can act on your request.  The company will provide the data to which you request access in a usable, easy to read format.  You may have the right to request that the company transfer the data to another organization or directly to you. 

                b.  Right To Request Deletion Or Correction Of Information

                  You may have the right to request that we delete certain personal data that we have collected from you.  You may submit such a request as described below.  To protect your data, we are required to verify your identity before we can act on your request.  We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated.  If we do, we will explain that reason to you in our response.  You may have the right to request that the company restrict the processing of your data or stop processing your data. 

                  c.  How To Submit A Request

                    You may submit a request to exercise your rights to know, access, or delete your personal data by contacting our customer care department. (refer to section VII below).

                    d.  Right To Opt Out

                      If you are a resident of California, you may be entitled to certain rights under the California Consumer Privacy Act of 2018 (“CCPA”).

                      Under the CCPA and its attendant proposed regulations, California residents have (a) the right to request access to the personal information collected in the previous 12 months; (b) the right to request deletion of personal information; and (c) the right to opt out of the “sale”, as defined under the CCPA, of personal information. These rights are subject to certain exemptions and exceptions as well as certain steps we must take to verify your identity.

                      Right to Know and Delete

                      When exercising your right to know, you have the right to request the following from us:

                      • The categories of personal information we collect about you;
                      • The categories of sources from which we collect your personal information;
                      • The business purpose for collecting your personal information
                      • The categories of third parties with whom we share your personal information; and
                      • The specific pieces of personal information we have collected about you in the previous 12 months

                      To request access to or deletion of your personal information, please submit your request here.

                      When exercising your right to deletion please note that cancellation and deletion of your account will result in us and you being unable to access your account.

                      You may have the right to opt out of any sale or transfer of your personal data to third parties.

                      We do not sell or exchange your personal data except with our advertising partners and business partners as described in this Privacy Policy.

                      To exercise your right to opt out of any sale of your personal data, please click on the “Do Not Sell My Info” link on the front page of our Site or contact our customer care department at 

                      Please note that your right to opt out does not apply to our sharing of personal data with service providers, who are parties we engage to perform a function on our behalf and are contractually obligated to use the data only for that function.

                      The Site is not intended for or directed to individuals under the age of eighteen (18) and, we do not knowingly collect personal information from individuals under 18. 

                      Our website does not follow the direction of “do not track” or “DNT” settings that are available in some browsers.

                      e.  Right To Fair Treatment After Opting Out

                        You may have the right to be free from discrimination based on your exercise of any of these rights.  We may offer promotions whereby we incentivize a consumer to share certain pieces of information with us or to register for a club or service.  These promotions may include an offer of a financial incentive, such as a discount.  Participation in all promotions, clubs, and services is voluntary, and you may opt out of the use of your personal information at any time.  The promotions are only used when the value of the service is tied to the value of the consumer’s data.

                        V.   Third Party Links

                          At times, our Site may contain links to other, third party websites.  Our Privacy Policy applies only to the Site.  If you click a link to another website, you should read their privacy policy before providing any personal data. 

                          VI.   Policy Changes

                            Due to the rapidly changing nature of the Internet, we may change this Privacy Policy from time to time based on your comments and our need to accurately reflect our data collection and disclosure practices.  All changes to this Privacy Policy are effective when posted.  In the event of any material changes to our collection, use, retention, or disclosure of personal information, we will notify users of our site of the change by providing an “updated as of” date on the Privacy Policy on the Site, which the “updated as of” date will remain in the Privacy Policy for a period of at least 30 days after the effectiveness of the changes.

                            VII.   How You Can Contact Us

                              We always welcome feedback regarding our Site and this Privacy Policy.  If you have any questions or comments about this Privacy Policy, please email us at, or call 1-833-824-5101 (1-833-TAIL101).

                              You can contact us by any indicated method: mail, telephone, or email.  We will respond to you as expeditiously as possible, subject to business operational considerations.

                              VIII.   Effective Date

                                This Privacy Policy is effective as of April 6, 2020.