Personalized pet food. Unique price.

Age, breed size, activity level, sensitivities? Tell us about your unique pup; we'll personalize a formula precisely for their needs. Plus, you're in control with our flexible subscriptions. You decide how much and how often — from 7.5 to 40-pound bag options, and refills from every 2 to 12 weeks. Treat your best friend to the custom meal plan that's best for their health.

Priced for your reality.

We believe quality shouldn’t have to come at a cost. Our recipes are health-first, lick-the-bowl-clean delicious, and always fairly priced. Plus, subscribe & save for 10% savings and free delivery on every order.

Always fast, free shipping.

Your supply of personalized kibble ships fast and free, right to your dog door. We'll fetch your pup's recipe as you need it or just as a one-time purchase.

No-hassle subscriptions.

Change or cancel any time. Need more food sooner? Shipping to a different address next month? No problem. Log into your account, chat, email or call us.

100% guaranteed.

We guarantee that you and your pup will love Tailored. We guarantee lick-the-bowl-clean delicious recipes and wagging tails. Or your money back.


Pricing is very comparable to what I was paying previously. Love it!


From questions about activity, sensitivities & body build to fun packaging with her name, everything about this product is 'Tailored.'


Awesome. Ordered 2 bags, 1 for each Max and Bugsy. The costs are about the same as I was paying for their current dog food.


Amazing customer service! I also love that we don’t have to hassle big bags of food from the store. It comes on time every time. LOVE


I love how everything is so personalized and super user friendly! Really impressed!


Looking forward to the easy subscription to keep stocked!