Surprisingly affordable. Personalized nutrition.

Tell us about your unique pup. For about the same price as a specialty Pet Store recipe, we'll personalize high-quality nutrition precisely for their unique needs, and ship direct to you. Age, breed, activity level, sensitivities? Answer a few questions, and treat your best friend to the custom meal plan that's best for their health.


So pleased with the price! We want to do right by our dog, but spending tons on expensive specialized food isn't feasible. Love how Tailored is well-balanced, nutritious + doesn't cost a fortune!

Maeve G.

She has so many allergies + food intolerances... Tailored helped customize an affordable food that's helped her so much. Her coat's shiny again, + she's excited to eat!

Kerri B.

New customers! Truly 'TAILORED' for your dog + specialized needs. From the assessment to speedy delivery, reasonable cost + my dogs' tails wagging faster at mealtimes!

Adriana M.

My Pomeranian loves it! I was using vet prescription + expensive brand food, but this is a definite hit with her. Thank you for an amazing product!

Caroline J.

Best quality and price around! My dogs, Norman and Finley, LOVE their food!!! Thanks, Tailored!

Emily B.

Service and delivery times were very fast! Prices were comparable to other high-end store-bought foods I've used.

Franklin M.

Priced for your reality

We believe quality shouldn’t have to come at a cost. Our recipes are health-first, lick-the-bowl-clean delicious, and always fairly priced. Plus, subscribe & save 10%, and get free delivery on every order.

Afraid to take the leap?

It's okay — we understand! You can try Tailored nutrition before you subscribe. We're confident you and your pup will love us and want to fetch seconds. Save 20% on a one-time blend with code TRY20 at checkout.

No-hassle subscriptions

Snooze or change any time. Cancel any time. You're in control with our flexible subscriptions. You decide how much and how often — from 7.5 to 40-pound bag options, and refills from every 2 to 12 weeks. Customize your plan by logging into your account, or chat, email or call us.
Woman receiving her Tailored subscription at her house

Fast, free shipping

Your supply of personalized kibble always ships fast and free, right to your dog door. We'll fetch your pup's recipe as you need it or just as a one-time purchase.
Standard poodle and his Tailored subscription at his door

100% guaranteed

We’re so sure you and your dog will love Tailored, that your order is risk-free. Lick-the-bowl-clean delicious recipes and wagging tails or your money back.