1 Personalized nutrition to unleash your dog's best health.

We believe no two dogs are the same, and their nutrition shouldn't be, either. Whether they're a giant snuggler with a myriad of sensitivities, or a tiny protector with boundless energy, each Tailored® recipe is expertly-optimized for your pup's unique needs and features custom feeding instructions — so they can live their longest, healthiest life with you. ♻️ Plus, you'll love our recyclable packaging, 100% carbon neutral delivery, and extras made from sustainable materials. 🌎 So... what are you waiting for?

2 We help your dog unleash their best with every bite.

Looking to nourish your fur baby with the healthiest nutrition, but unsure where to start? Take 3 minutes to build a wellness profile for your unique pup. Our experts will personalize their perfect recipe with the right nutrients for their unique needs and ship direct to you. Not only will your doggo love the taste of their custom blend, but they'll thrive on precise nutrition designed just for them.

3 We did our homework because your dog probably ate yours.

We're a group of pet nutrition experts and pet parents who spent decades (centuries, in dog years) studying pet health and nutrition. We're supported by a team of leading veterinary nutritionists who personalize health-first formulas for every kind of dog. Our science-backed blends are approved by vets and thousands of happy dogs and pet parents.

4 Safe and sound for every hound.

Every batch is safely cooked in the USA in qualified facilities, crafted with high-quality ingredients sourced only from trusted suppliers around the world. Each blend is formulated and thoroughly tested for nutritional quality.
Girl hugging her sensitive dog, picture of grain-free dog food bag

5 We’re feeding a happier, healthier Earth.

We ship 100% carbon neutral -at no additional cost to you- by supporting urban forestry in Pennsylvania and investing in sustainable forest management practices in California. Plus, from our recyclable packaging through TerraCycle, to biodegradable extras made from sustainable materials (like bamboo), and no fridge or freezer required, Tailored is an earth-friendly option both you and your pup will feel good about.

6 Fetching your food is the least we can do.

Your supply of personalized kibble always ships fast and free, right to your door. We'll fetch your pup's recipe as you need it or just as a one-time purchase. Plus, we’re so sure you and your dog will love Tailored, that your order is 100% risk-free. We guarantee lick-the-bowl-clean delicious recipes and wagging tails, or your money back.


This was the best decision we ever made for our English Black Lab. He's healthy & happy, living a much better life. Thanks so much ❤️❤️

Cindy F.

Everything about this product is 'Tailored.' My pup loves the food, & I love the ingredients & environmentally-friendly packaging!

Stacie H.

This has changed my dogs' life - Seriously. What we've been through to find the right food has been an ordeal. BEST decision ever!

Jennifer B.

We're seeing results... Noticeable difference in digestion, breath smells better, & coat is shinier than ever!

Jen B.

Once I started Tailored, I noticed immediate results. Especially his digestion, activity level, & glowing skin!

Phyllis P.

Best thing that’s happened! She’s been having digestive issues for months. The second day I introduced this, her issues improved. I’ll never look back! Thanks!

Molly S.

One quick quiz, a lifetime of results.

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