1 Take a quick quiz.
You know your dog best. Take 3 minutes to tell us your pup's age, size, breed, sensitivities and wellness goals.
2 We make it personal.
Based on the information you provide, we'll personalize an expert-formulated kibble blend for your dog's unique needs and exclude any sensitivities.
3 Fast, free delivery to your door.
Get your pup's recipe delivered as you need it or as a one-time purchase. With our hassle-free subscriptions, you can make changes or cancel any time.
4 Yum, guaranteed!
Your pup not digging their recipe? Our team of well-trained pet nutrition experts will help get it right, or your money back.
Wondering how it works?
Watch our short video to see how easy it is to tailor your pup's recipe for greatness.