1 Build a quick profile.

You know your dog best. Take 3 minutes to tell us your pup's age, size, breed, sensitivities and wellness goals.

2 We make it personal.

Based on the information you provide, our experts will customize a vet-approved kibble blend for your dog's unique needs and exclude any sensitivities.

3 Get fast, free delivery to your door.

Get your pup's unique recipe and treats delivered as you need them or as a one-time purchase. With our hassle-free subscriptions, you can make changes or cancel any time.

4 Build a droolworthy bundle.

Ensure a delicious delivery day by adding our beneficial treats to your pup's food order. Try mouthwatering real meat treats for puppies to seniors, natural dental chews, and freeze-dried raw toppers. Extra doggy kisses are (basically) guaranteed.

5 Yum, guaranteed!

Your pup not digging their recipe? Our team of well-trained pet nutrition experts will help get it right, or your money back.

Wondering how it works?

Watch our short video to see how easy it is to tailor your pup's recipe for greatness.