We believe no two dogs are the same... and their nutrition shouldn't be either. Whether your pup is a giant snuggler with a myriad of sensitivities, or a tiny protector with boundless energy, every Tailored® recipe is expertly-optimized for your dog's unique needs and comes complete with personalized feeding instructions — so your dog can live their longest, healthiest life with you.
Tell us about your unique pup. For about the same price as a specialty Pet Store recipe, we'll personalize high-quality nutrition precisely for their unique needs, and ship direct to you — for free. Age, breed, activity level, sensitivities? Answer a few questions, and treat your best friend to the custom meal plan that's best for their health.
Get your pup's blend delivered as you need it or as a one-time purchase. Your supply of personalized kibble always ships fast and free, right to your door. With our no-hassle subscriptions, you can make changes or cancel any time. Plus, we’re so sure you and your dog will love Tailored, that your order is risk-free. Your pup not digging their blend? Our team of well-trained pet nutrition experts will help get it right, or your money back.


Best food around! Rein's doing great on our recipe. Her itching & odor of yeast is no longer an issue. I've tried many foods & many companies, but I'm locked now & will never switch again. Recommended 100%!

Marty H.

Our Boston, Kara, actually looks forward to meal time now! Her fur & skin look better since eating her Tailored mix. The duck protein is perfect for her. So glad we switched from the stuff you find in stores!

Sarah R.

Loves his food, seems excited about eating again!! His energy level returned; vomiting & gas discomfort gone away. Stopped his probiotics because they're in his food. Can’t say enough great things about this high-quality food. Thank you!!

Vicki M.

Lovin' it! Ranger loves his new food, has more energy, and it's really helping is skin irritation areas. Fur is much softer. All around awesome products!

Malerie K.

Amazingly wonderful! Tailored's been a lifesaver for me & Quinn! She's allergic to quite a few things, & I was able to eliminate everything she's allergic to. Highly recommend to all my friends! Quinn would give it 2 thumbs up if she had thumbs!

Kelsey M.

One quick quiz, a lifetime of results.

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