Our Story
We're a group of pet nutrition experts and pet parents who spent decades (centuries, in dog years) studying pet health and nutrition. Together, we set out to solve a problem: Every dog has their own unique wellness needs, but with so many overwhelming options in the pet food aisle all claiming to do different things for our dogs, it's difficult to find the one that checks all the boxes.
So Tailored® was born — a company that crafts health-first, personalized recipes, delivers quickly to your door, and does all of these things at a fair price.
Our chefs are well trained.
Tailored is supported by a team of leading innovators and pet lovers who spent years studying pet nutrition and the science of giving better belly rubs.
Our Veterinary Advisory Board
DR. EMILY LUISANA
doctor of veterinary medicine
Dr. Emily Luisana has 17+ years of experience in the veterinary field. After earning her DVM, she worked in general practice until returning to NC State University’s veterinary school to pursue a Clinical Nutrition residency. She is currently working towards an animal nutrition specialty with the American College of Veterinary Nutritionists. Dr. Emily's research focuses on pet parent feeding habits, and she has a particular interest in nutrition plans for ICU patients, the role of weight loss in pain management, and geriatric animal care.
DR. KATALIN GRANT
doctor of veterinary medicine
Dr. Katalin Grant, DVM, has 21 years of experience as a board-certified veterinarian, specializing in general and emergency medicine, surgery and dentistry. She's owned and operated five different veterinary clinics and hospitals. Through her extensive research in the areas of pet health and wellness and her work with national health organizations, Dr. Kat continues to show her deep love of animals and passion for educating pet parents on responsible pet ownership. Plus, she's a proud pet mom to 3-legged Shih-Poo mix, Sandy, and 17-year-young Maine Coon, Sushi.
Our Experts
RUDY LESCHKE
Pet Nutrition Expert
With more than 30 years of experience in product development for leading super and ultra premium pet food brands, Rudy is an expert in companion animal nutrition and pet food safety. At Tailored, Rudy lends his decades of Research and Development experience and background in engineering to ensure that each Tailored recipe is personalized to meet the specific nutritional requirements of each pet.
DR. LARRY HAWLEY
CANINE NUTRITION EXPERT
Dr. Lawrence Hawley, PhD in Biochemistry, has over 40 years of experience working in the pet food industry. His expertise lies in the areas of pet food formulation and canine / feline nutrition, as well as food quality and safety and regulatory compliance. Over the last four decades, Dr. Hawley has worked on the development of many first-of-their-kind pet food innovations, including the first life stage food for dogs and the first FDA-approved hairball treatment for cats.
What experts say about us
The meal of their dreams. Priced for your reality.
Fetching your food is the least we can do.
Fast, free and flexible delivery, no-hassle subscriptions, and 100% happiness, money-back guarantee. Have questions or concerns? Our Pup Success Team is friendly, knowledgeable and always ready to help!
Pup Success Specialists
Ashley
Pup Success Specialist
With more than 5 years of experience in the pet nutrition industry and a lighthearted spirit, Ashley is passionate about helping Tailored pet parents with any questions or concerns they may have about feeding their furbabies. Ashley is a proud dog mom herself to a 3-year-young Labradoodle named Teddy who is the light of her life.
Michael
Sr. Pup Success Specialist
Michael has two decades of experience working in the companion animal nutrition space and knows Tailored’s unique recipe personalization algorithm like the back of his hand. Michael is also a proud pet dad to a sweet German Shepherd puppy named Rosa and handsome rescue kitty named Dandelion.
And we’re feeding a happier, healthier Earth.
We have partnered with TerraCycle to make our bags recyclable. Click here to learn how to easily recycle your Tailored packaging for free.
You will love our biodegradable food scooper (made from 100% bamboo) that's dishwasher safe and included in first orders!
We ship carbon neutral, at no additional cost to you, and support urban and sustainable forestry programs in Pennsylvania and California.
Meet the dogs of Tailored.
SUGAR
Shorkie, 8 years
As a high-energy toy breed (4 pounds!), Sugar crunches on smaller-sized kibble with optimal protein to support her zest for life.
DUKE
Bernedoodle, 4 mos.
Our newest 'puployee' is a sweet, energetic puppy whose salmon blend features DHA to nourish healthy cognitive development.
BARKLEY
Red Fox Lab, 3 years
Barkley needs a well-balanced diet with high-quality protein to maintain lean muscle mass to keep up with his 3 human siblings.
BAXTER
Black Lab, 4 years
A large breed, Baxter needs glucosamine and chondroitin sulfate to help support mobility, so he’s always ready to chase a ball.
SHILOH
Sheltie, 11 years
The antioxidants in her personalized blend help support immune health to keep this senior healthy and happy for years to come.
QUINN
Doberman, 9 years
Quinn may look tough, but deep down she’s a sensitive girl whose limited ingredient blend supports her sensitive system.
WODEN
Springer, 5 years
An athletic hunting dog, Woden fills his days, running outside and thrives on his higher protein recipe to fuel his active lifestyle.
JACKSON
Pit Bull Mix, 7 years
After searching high and low for a chicken-free recipe, Jackson loves his personalized blend and is hot spot- and itch-free!
TREVI
Schnoodle, 8 years
Little Trevi nibbles on an optimal protein and carbohydrate blend in his recipe to support his petite size and 'go, go, go' attitude.
COURAGE
Pit Bull Mix, 8 years
Courage is a good boy who goes crazy for his delicious personalized blend, raw coated with freeze-dried lamb for amazing taste.
CLEMMIE
Cockapoo, 10 years
Clemmie is a sassy and sensitive gal who loves the live probiotics in her personalized blend that help support her digestive health.
CLEM
Chocolate Lab, 10 years
Clementine loves to crunch her Tailored kibble to help to keep her mouth healthy, teeth sparkling clean and doggy breath in check.
ROSA
German Shepherd, 2 years
Rosa's thriving on her delicious blend with optimal calcium and phosphorus for her growing bones, and great taste for her happy belly.
SKY
English Cream, 7 years
Slightly full-figured, Sky loves her chicken-first recipe that helps build and maintain lean muscle mass to keep up with her furry brothers and sisters.
REUBEN
Golden, 10 years
Less active in his ‘golden’ years, Reuben benefits from balanced nutrient density in his yummy senior blend to help keep him sharp and trim.
